What is Local Search Marketing?

As search engines such as Google and Yahoo became more advanced they gained the ability to determine where you are every time you enter a search term. This includes when you are looking for businesses, services or products. This was a huge development as it allowed search engines to provide more relevant information for the person doing the searching. From this, local search marketing started to grow.

When you sign up for Local Search Marketing we will create a profile for your company. You can think of this as an online yellow pages ad..on steroids..lots of steroids. In your profile you can add pictures of your company, menus, coupons, you can alloow customers to leave testimonials and reviews, place a map to your store and much much more.

The next step in Local Search Marketing comes when people in your designated area come looking for what your company offers. Your company profile that we carefully created for you will show up in the search results above organic ‘normal’ search results. Many times your business will show up in the Local Results right on the first page. The benefit of this is obvious as many people do not go past the first page of search results when looking for a service.

After a potential customer finds your profile they will instantly find out alot of information about your company and what you have to offer. Potential customers are just like you and I, they are more likely to do business with a company that they know something about then one they know next to nothing about. This is especially important when trying to recruit new customers. Individuals who have done business with you in the past who find your profile and leave testimonials and reviews about your company. A few good testimonials can be the extra push someone needs to contact you.

Nealon Web Designs partners with Google, Yahoo and Local.com, the three largest local marketing companies, to offer you the lowest rates and the most exposure for your dollar.

Who can benefit from Local Search Marketing?

Any business or company that services a clientel specific to a certain region will benefit from Local Search Marketing. 95% of the time businesses will want to market to individuals in their own area, usually within a certain distance from your business’s location. The other 5% actually market to other areas that are not their ‘home area’. This can be very useful if you are selling a product or service to people in areas that could have a high need for what you offer.

Why Should I Use Local Marketing?

Well, because that is where everyone is looking! When search results are displayed to people searching local results tend to come up first. In addition to this, many local search marketing engines, all of which we use, send your local information to many other web sites and directories where you can be found by people looking for what you offer. There really isn’t a better deal for businesses looking to increase the amount of business they do in their area.

The Next Step

Contact Nealon Web Designs today to schedule your free local search marketing consultation. Give us a call at 1-866-606-3977 or visit our web site, Nealon Web Designs.com.

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The first step is to think of what ‘keywords’ people would be typing into search engines when they come looking for what service or product you offer. Make a list of the keywords that come to mind. This is a very important first step. Why are keywords soo important? Well, search engines don’t randomly place sites at number one or number 100. There is a reason for the madness. Sites rank higher for certain keywords when that search engine determines your site has relevant information for those keywords.

Imagine you are a jewelry store that sells top of the line diamond rings. Well, unless your site has relevant information about high quality diamond rings, and no, I don’t mean pictures, your site will not be found. You’ll be sitting there wondering why your site isn’t working for you.

How our services are different…and effective.

Nealon Web Designs takes the exact opposite approach of most web design companies. We build and/or redesign your web site with those KEYWORDS in mind. Of course your site will look great, but that comes second, first we want to get people coming to your site.

We offer search engine optmization, pay per click marketing and local marketing services to help your web site obtain a higher, more relevant ranking in search engines. Over the next week I will be posting a series of articles covering each of these services. Come back soon or subscribe to our RSS feed to learn more.

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